CBS officials have given initial approval for the ad that Christian
group Focus on the Family seeks to have aired during America's
most-watched television broadcast - the Super Bowl.
Though the network still has to review the actual ad before giving it the go-ahead, the script has been approved, according to Media Daily News, and a CBS spokesman does not anticipate any hurdles.
The 30-second commercial, which features football star Tim Tebow, will present the former Florida quarterback's personal story and will also feature Tebow's mother, who refused to have an abortion while she was pregnant with him despite having suffered from a life-threatening infection.
Focus on the Family president and CEO Jim Daly said the Tebows' story "is such an important one for our culture to hear" and comes at a time when "families need to be inspired."
"Tim and Pam share our respect for life and our passion for helping families thrive," Daly commented.
Aside from the Tebows' appearance and the theme - "Celebrate Family, Celebrate Life" - little else about the ad is known. CBS's recent approval of the ad's script, however, suggests that it steers clear from a "current controversial issue of public importance" such as abortion, which the group's "culture action" arm is strongly and vocally opposed to.
Source: Eric Young, Christian Post
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